It's been a strange year and like many, 2020 had us reimagining ourselves and the world we live in. Here's a rebrand project for a restaurant in Calgary that was ready to shed a few feathers and get real with everyone - the kind of place that has gone through a pandemic and lived to tell you about it.
CLIENT // PIGEONHOLE
By stripping Pigeonhole of its polish, we essentially removed the excess. In the primary logo, this supports the depiction of the pigeon skull and removed the feathers and skin to leave behind the raw form.
It is rebellious, perhaps a bit risky, and definitely interesting. Paired with a crown, we maintain the sense of quality that Pigeonhole is known for. Other iterations of the pigeon are illustrated to express its new persona.
View full website here.
Art Direction & Design // Ruth Lee
Copywriting // Ayla Gilmer
Food Photography // Julya Hajnoczky