Calgary Downtown Association
Print Collateral
Calgary Downtown Association
Stop and smell the flowers.
In light of the global pandemic in 2020, we were tasked to design a series of vibrant street decals for the heart of Downtown Calgary that were meant to remind people to stay physically distanced and act as a fun stop for a selfie. These vibrant flowers were translated into a series of street banners, postcards and various signage to give the effect that as a community, Calgarians were physically apart but still growing together.
CLIENT // CALGARY DOWNTOWN ASSOCIATION
Art Direction, Design and Photography // Ruth Lee