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Calgary Downtown Association

Print Collateral

Calgary Downtown Association

Stop and smell the flowers.

Stop and smell the flowers.

In light of the global pandemic in 2020, we were tasked to design a series of vibrant street decals for the heart of Downtown Calgary that were meant to remind people to stay physically distanced and act as a fun stop for a selfie. These vibrant flowers were translated into a series of street banners, postcards and various signage to give the effect that as a community, Calgarians were physically apart but still growing together.

CLIENT // CALGARY DOWNTOWN ASSOCIATION

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 Art Direction, Design and Photography // Ruth Lee

Art Direction, Design and Photography // Ruth Lee